Restrictive gender norms that define a woman’s role as primarily that of a caregiver is one of the main factors impeding women’s labor force participation. In urban areas, women’s participation in the labor force drops off in their early to mid-twenties, when marriage and family-related responsibilities tend to increase. Unlike other countries, where women often re-enter the workforce later, in India women’s labor force participation is low across the age span, which suggests that the effects of such norms on the behavior and choices of women persists.